Once upon a time Moulin Roty

Imagine, its 1972, and a group of 20 or so friends are searching for a common project that will provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into ruins. They renovate the mill bit by bit so that their families can move in and live there together as a commune. The adventure begins with screen printing and craft items (lamps, jewellery, decorative items . . . )

1970

The soft car

Two products changed the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success at the different trade shows and markets where it is shown.

1975

La Douillette

Secondly, ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets.
Moulin Roty go on to launch an entire collection derived from the small fabric car. The fabric rocking toys are launched in 1975 and prove to be a huge success…

1975

Decorative items

At the outset, the Moulin Roty Workshop specialised in decorative items. It then went on to children’s and nursery rooms and launched wooden paintings, height charts, clocks as well as small stack-up wooden toys.

1978

Moulin Roty becomes a cooperative

To ensure the development and the durability of the company, the founding members adopt the status of a cooperative. Even today, this status allows us to conserve the founding values of the brand : solidarity, sharing and respect.
To learn more about the SCOP status, click on the link below :
www.scop.coop

1980

The Fire

A fire destroyed the entire workshop leaving nothing in its wake. The designs, stock, files and machines were completely lost. Moulin Roty moved to Nort sur Erdre, 15 kilometres away and decided to begin from scratch. This new start also gave added importance to the design and sales aspects of the company. The latter kept its status as a cooperative but became a public limited company (SA) in 1991.

1988

Tradition : Yesterday’s toys for today’s children

‘Yesterday’s toys for today’s children’ : a new concept sees the day – toys inspired by the past that are updated to today’s tastes. A range aimed at teaching toddlers the toys and games of the past and for parents or grand-parents to re-connect with objects that were once part of their childhood. A partnership is established with our Romanian friend, Arpad Kovacs, a renowned ex-prinicpal dancer. Thanks to the company he founded in his native village, Arpad creates the large majority of our games and toys in wood.

1996

Mimi la Souris

Nini, the emblematic mouse from our current range La Grande Famille, joined the family in 1997 under the name of Mimi the Mouse.

1997

Louna

Louna sees the day ! This little colourful bee revolutionizes the world of infancy. Out go pastel colours! In come yellow, fuschia, orange, and bright green.

2000

Our toys begin to travel

The first subsidiary in Great Britain is created. Our small friends also take to the web and communicate with the whole world.

2000

Moulin Roty La Boutique

Moulin Roty inaugurates its first shop in Nantes. The entire range is on show in a warm and friendly atmosphere.

2001

The Jolis pas Beaux

The Jolis pas Beaux (literally, The Pretty Uglies) were born in 2008 from a multitude of scrap fabric. Their odd look and crazy attitude soon seduces parents and the family has grown from one year to the next. Today, it is one of Moulin Roty’s star collections.

2008

Today

Today, Moulin Roty represents 40 years of dreams and softness. A multitude of characters and stories have punctuated the years.
Moulin Roty is also 75 people across the world of which 37 are associates-employees based in Nort sur Erdre. In 2010, Moulin Roty achieved two figure growth.
Moulin Roty offers more than 800 references and each year, 1.5 million products leave the company for destinations both near and far : France, neighbouring countries, the USA, Japan, Australia . . . Our comforters cross oceans and are sold throughout the world.

A big thank you :
To all those, be they near or far, who have collaborated or who collaborate on this adventure.
To the shops with whom we endeavour to offer the best possible service,
To our customers, parents and grand-parents, who place their trust in the brand, and to the children who delight us with their gentleness and enthusiasm,
To all the toys and characters from Moulin Roty without whom none of this would exist!

We wish a long life to this enthralling venture…

2017